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Summary
Firstly, it is vital to remember that the software is not the solution - it is a tool that helps achieve a result. Using these e-CRM tools effectively is dependent on a well planned and implemented strategy, within which an e-CRM tool is a good fit. Simply buying these tools without paying due regard to e-Strategy and the supporting customer-related business processes is like having an impressive car to drive without ever using it to make your journeys.
This article highlights some of the key areas to consider in order to ensure the ROI promised by the technology companies during the sales pitch and installation process.
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