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Summary
In 'e-Detailing: A Strategic Analysis of Implementation and ROI', we provide a comprehensive insight into the subject of Pharmaceutical detailing using the Internet. As the vast majority of e-Detailing pilots have taken place in the U.S., the report looks at the likelihood of European Pharmaceutical companies following suit. Return on Investment (ROI) is also important. This report discusses the available evidence on ROI and illustrates some models that can be used.
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