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Summary
Pharmaceutical companies used to be perceived as providing life-saving and life-enhancing products that helped society. Corporate Social Responsibility programs (CSR) and other such activities have always been a part of the Pharmaceutical company environment on top of manufacturing and marketing the medicines they create. However, despite all the charitable work and CSR activity, a recent US poll showed that Pharmaceutical companies are now seen by the public on a level equal or lower than Tobacco companies. Can CSR programs re-varnish Pharma company image and lead to improved reputation? Can this then lead to increased sales and profit?
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