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Summary
You have a problem. Your market is changing and new competitors are entering the field. How can you defend your product’s market share and profits, and simultaneously work to ensure the continuing financial success of your company? That’s what is at stake today when the issue of defense against new market entrants comes to the fore. The need to create a bulwark against ever-encroaching competitors is powerful.
To create this effective defense, companies need a combination of reactive and proactive strategies and skills, but also a healthy dose of realism as well.
In this article we examine the tough environment in which Pharma companies reside today, and the desperate need for effective defense plans. We analyze powerful defense methods. Finally, we cover the ways in which our perceptions must change in order to facilitate and ensure successful defense against competition.
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