Powerful Analytics in Pharmaceutical Marketing

Social Media in Marketing: A primer

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Summary

Simply put, social media refers to Internet tools for sharing and discussion. These tools leverage relationships and networking for business, pleasure and every purpose in between. Social media tools have exploded in the last decade, although even more in the past few years. These encompass text (blogs, online reviews), video (viral videos shown on YouTube and other sites), and every other form of media imaginable.

Social media, then, is a broad term designed to cover media created by people in text, audio and video forms, which can be shared and distributed easily.

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