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Summary
‘Virtual Pharma’ is not a new idea but is a valid one that has yet to be properly exploited to full advantage by many Pharmaceutical companies. The increasingly competitive environment of the Pharmaceutical Industry, along with the new commercial options made available by the Internet, suggests that there is significant potential for ‘Virtual Pharma’.
Many Pharmaceutical companies already apply elements of the virtual model to some extent in their operations and, therefore, this is clearly a feasible and accepted business model.
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