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Summary
So far, Pharma companies seem to be a bit on the sidelines when it comes to getting involved in social media.
However, Dr. Andrée Bates - CEO at Eularis - a company that applies analytics to determine the sales impact of specific marketing programs, says it is an important area for Pharma companies to become engaged in.
In this Podcast, she offers some ideas about how Pharma marketers might apply these channels effectively and some tips and hints for getting started.
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