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Published:
Friday, January 01, 2010
This report analyses the key ways the Pharmaceutical Marketers need to change their Marketing approach to deal with the current...
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Published:
Friday, February 01, 2008
The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often r...
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Published:
Thursday, November 01, 2007
The presentations at the eyeforpharma 7th Annual European Pharmaceutical Congress 25th-26th October 2007, Barcelona - Spain, di...
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Published:
Thursday, March 01, 2007
This report explains the different methods being used such as ROI, promotional response models, econometrics and predictive alg...